OK, I admit it: I’m a geek. It may not be making a big splash in the rest of the web world but I’m fascinated that Amazon.com would redesign their site with no notice or fanfare. It’s not the first time; they’ve done it before with the same eye toward navigational consolidation but it will be interesting to see how long this new design lasts. After putting so many options in front of people for so long (screenshot of the old site (will open a popup window)) I suspect that they’ve condensed too far.
Usability geeks of the world, unite!